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Conversion Costs from $ 29 to $ 18 in 20 Days from Launch
Launching Google Ads for a Permanent Makeup Studio in Miami to attract first clients and reduce Google Ad spend.
Goal:
Promote the studio from the ground up using Google Ads.
Goal:
Promote the studio from the ground up using Google Ads.
Initial Data and Analysis:
The client approached us to enhance the visibility of their new studio and attract their first customers. We conducted a preliminary analysis of the website and its usability, identifying key issues that could negatively impact conversion rates:
- Unintuitive navigation
- Incomplete service information
- Lack of reviews and portfolio
Usability Audit and Recommendations:
Based on our audit, we provided the client with the following recommendations to enhance the website:
- Simplify the navigation structure
- Add a section for client reviews
- Create a gallery showcasing examples of work (before/after)
- Optimize the mobile version of the site, considering the high percentage of mobile users
We set up Google Analytics from scratch to track user behavior on the site:
- Established goals (conversions) to monitor service bookings
- Configured events to analyze button and link clicks
- Implemented UTM tags to track traffic sources
We created and fully optimized the client’s Google My Business profile, allowing us to:
- Increase visibility in local search queries
- Launch ads on Google Maps
- Provide potential clients with up-to-date information about the studio, including address, hours, contact details, and photos
We developed a comprehensive keyword list for search campaigns, including:
- Core keywords (e.g., "permanent makeup Miami," "microblading," "eyebrow tattooing")
- Long-tail keywords to capture specific user queries (e.g., "where to get permanent eyebrow makeup in Miami")
We crafted compelling ads that highlighted the studio’s unique offerings:
- Special deals for new clients
- Experienced professional artists
- Use of high-quality materials
Our Google Ads strategy included:
- Launching search, display, video, and Google Maps campaigns
- Geotargeting (Miami and surrounding areas)
- Audience targeting based on interests and remarketing to re-engage visitors
We launched campaigns with targeted keywords and audience segments in mind, utilizing various ad formats:
- Text ads for search campaigns
- Visual banners for the Google Display Network
In the early stages, we performed daily optimizations of the campaigns:
- Adjusting bids based on keyword performance
- Testing different ad variations (A/B testing)
- Monitoring metrics like CTR, CPC, and conversions
We continuously analyzed user behavior on the site to enhance results:
- Identifying high-bounce-rate pages
- Optimizing content based on user preferences
Results:
In the first three months, our efforts delivered significant results:
- A consistent influx of targeted traffic to the website
- Initial service bookings
- Positive client reviews, enhancing trust in the brand
Search Ads:
Display Ads:
Video ads:
Results in Numbers:
Client Testimonial:
MANUFACT PRO played a crucial role in launching our studio and bringing in our very first clients. They helped us get noticed quickly, as well as reduced our conversion costs from $ 29 to $ 18 in just 20 days from launch. Their team handled everything—from setting up Google Ads to optimizing our website—and we saw immediate results. Thanks to their efforts, we now have a growing customer base and a strong online presence. We couldn’t have done it without them!
Conclusion:
A well-executed Google Ads strategy, based on thorough analysis and ongoing optimization, helped this new permanent makeup studio in Miami successfully launch and attract its first clients.
Want to see similar growth for your business? Contact us and let’s turn your story into the next success case study!
Want to see similar growth for your business? Contact us and let’s turn your story into the next success case study!
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