Increased Conversion Rate by 80% for a Custom Furniture Studio
Our client, a custom furniture workshop based in California, reached out with the goal of increasing sales through Google Ads. We implemented several strategies to improve the client’s online presence and boost conversions by 80%.
Goal:
Boost sales through Google Ads.
Visit Website Goal:
Boost sales through Google Ads.
Step 1: Website Usability Audit
The first step was conducting a usability audit of the client’s existing website. We identified several critical issues:
- Confusing navigation, making it hard for users to find information
- Slow page load times
- Lack of vibrant, informative visual elements
- Absence of clear calls to action (CTAs)
- Based on this audit, we recommended a full website redesign to align with modern standards and prepare it for paid advertising.
Step 2: Creating a New, Sales-Oriented Website
We developed a new website (https://palisander.org/) that included:
- User-friendly navigation categorized by furniture type
- Optimized product images and descriptions
- Clear CTAs encouraging users to take action (e.g., "Request a Consultation," "Get a Quote")
- Integration with contact forms and online requests
We conducted an in-depth competitor analysis, reviewing their ad campaigns, target audiences, and unique selling propositions. From this data, we crafted a promotion strategy that included:
- Defining target audience segments: young families, interior designers, restaurant and cafe owners
- Selecting high-conversion keywords
We developed a comprehensive keyword list based on our audience’s search queries. We then crafted compelling ads that emphasized the client’s unique offerings:
- "Personalized service for every order!"
- "High-quality custom furniture with delivery across California!"
- "Create a unique interior with our custom furniture!"
We launched various types of campaigns in Google Ads:
- Search campaigns to drive targeted traffic
- Remarketing campaigns to re-engage users who had visited the site
- Banner and video ads for increased online visibility and brand awareness
During the initial phase, we conducted daily optimizations based on key metrics:
- CTR (Click-Through Rate)
- CPC (Cost Per Click)
- Conversion rate
- Refined ads to improve appeal
- Optimized landing pages for a better user experience
- Removed underperforming keywords
Results:
After several months of active efforts, we achieved the following results:
- A 150% increase in website traffic compared to the previous site and campaigns
- An 80% boost in conversions
- A 30% reduction in cost per click due to ad optimization
Search Ads:
Banner Ads:
Results in Numbers:
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Client Testimonial:
"Working with the team was a game-changer for our business. They didn’t just create ads—they rebuilt our website and optimized everything from the ground up. The results speak for themselves: our traffic skyrocketed, and we started getting inquiries from new customers almost immediately. We’ve seen a significant increase in sales and couldn’t be happier with the professionalism and dedication they brought to the project."
— Owner, Custom Furniture Workshop, California -
Conclusion:
Our work on Google Ads for the custom furniture workshop proved highly effective thanks to a comprehensive approach—from redesigning the website to continuous campaign optimization. The client was pleased with the results, which helped them increase sales and grow their business.
Want to see similar growth for your business? Contact us and let’s turn your story into the next success case study!
