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From 0 sales at $ 1,260 to 620 clients at $ 60 each in the US market
Olivia Bottega is a wedding dress brand that strives to adorn every bride with a gorgeous gown on her special day. Despite their exquisite range and stylish website, calling on their services has not yielded the desired results in the crucial US market.
The problem:
Previous attempts to use Google Ads to attract traffic and increase sales had failed, with a $ 1260 spend and zero return in a month.
Goals:
To become an important player in the US wedding dress market, generating a steady stream of online sales and Olivia Bottega brand awareness.
Process:
An in-depth audit of advertising campaigns was conducted. Lack of integration with Google Merchant Centre and poor e-commerce setup were major obstacles. After fine-tuning product feeds and creating feature-rich ad campaigns, we focused on detailed optimisation and performance analytics.
Results:
Within just one year, we transformed Olivia Bottega’s Google Ads performance in the US market, growing from 0 sales with a $ 1,260 ad spend to successfully acquiring 620 customers at an average cost of $ 60 per sale.
This dramatic improvement was driven by a strategic overhaul and a commitment to detailed, ongoing optimization. By consistently refining our approach month after month, we turned a non-performing campaign into a reliable sales engine.
This dramatic improvement was driven by a strategic overhaul and a commitment to detailed, ongoing optimization. By consistently refining our approach month after month, we turned a non-performing campaign into a reliable sales engine.
Video ads:
Examples of different ad formats:
Numbers:
Client Testimonial:
We have been working with Christina from MANUFACT PRO recently, about 3 months in. Before that I had a negative experience with another specialist. It became clear to me from the very first conversation that the person is very well versed in contextual advertising and more (analytics and other tools). And the most important point for me was that Christina has a strategic mind. She will not set up advertising for the sake of advertising — Christina will do everything possible to get max results for your ad spend budget.
Alena
Marketing Director
Olivia Bottega
Alena
Marketing Director
Olivia Bottega
Conclusions:
With a careful strategy and approach to contextual advertising, Olivia Bottega has experienced a significant increase in sales and is making steady progress in the US market.
Want to see similar growth for your business? Contact us and let’s turn your story into the next success case study!
Want to see similar growth for your business? Contact us and let’s turn your story into the next success case study!
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