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150% Traffic Surge & 200% More Inquiries: Google Ads Success for Custom Furniture
We were approached by a custom furniture workshop based in Miami. Their primary goal was to attract new clients through Google Ads campaigns.
Goal:
Attract new clients.
Goal:
Attract new clients.
Step 1: Competitor Analysis and Promotion Strategy
Competitor Analysis:
- We analyzed five key competitors in the area, reviewing their ads, keywords, landing pages, and positioning strategies.
- We identified strengths and weaknesses, such as unique offers (e.g., free delivery, custom design) and a lack of focus on material quality.
- Target Audience: defined as young families, homeowners, and interior designers.
- Unique Selling Proposition (USP): emphasized personalized service, high-quality materials, and quick delivery.
- Promotion Channels: search and display campaigns on Google Ads, ads on Google Maps (Google My Business), and remarketing to re-engage site visitors.
- Budget: we set an initial budget of $ 1,000 per month, with the option to increase it based on performance.
Step 2: Keyword Research
and Ad Creation
Keyword Research:
- Collected over 200 keywords, including "custom furniture," "bespoke furniture," "high-quality furniture Miami," "designer furniture," and "custom home furniture."
- Used tools to analyze keyword frequency and competition levels.
- Developed five ad variations, highlighting the USP:
- "Custom Furniture Tailored for You. High Quality and Fast Turnaround!"
- "Designer Furniture for Your Home. Free Consultation!"
- "Eco-Friendly Materials. Order Your Perfect Piece Today!"
- Launched search campaigns using the collected keywords.
- Created banner ads for visual promotion on partner websites.
Daily Optimization:
- Monitored key metrics such as CTR (click-through rate), CPC (cost per click), and conversions daily during the initial phase.
- Bid Adjustments: increased bids on high-performing keywords with strong CTR and conversions.
- Ad Testing: conducted A/B tests on different ad variations to identify the most effective ones.
- Landing Page Optimization: enhanced landing pages based on user behavior (reduced load times, improved design).
- Geo-Targeting: refined geo-targeting to focus on the most profitable areas in Miami.
- Ad Extensions: used extensions to provide additional information (phone number, address, links to portfolio pages).
Results:
As a result of these efforts, we achieved:
- A 150% increase in website traffic
- A 30% decrease in CPC through optimization
- A 200% increase in custom furniture inquiries compared to the previous agency
Results in Numbers:
Ad Examples:
Client Testimonial:
"We've worked with several agencies before, but none delivered the results that MANUFACT PRO did. Their strategic approach and attention to detail transformed our business. We saw a significant boost in inquiries and an overall increase in brand awareness. Highly recommend them to anyone looking to grow their business through Google Ads."
— Owner, Miami, USA
— Owner, Miami, USA
Conclusion:
The Google Ads campaign was highly effective for the custom furniture workshop. The competitor analysis, keyword strategy, and campaign optimizations led to significant results, boosting brand visibility in the area.
Want to see similar growth for your business? Contact us and let’s turn your story into the next success case study!
Want to see similar growth for your business? Contact us and let’s turn your story into the next success case study!
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