How We Doubled ROAS for an Online Women’s Sportswear Brand in Just 2 Months
Our client, an online women’s sportswear shop, came to us with a goal to boost their ROAS. After auditing their advertising campaigns, we identified several critical issues that were holding them back from reaching their potential.
Bona Fide Website Main goal:
Increase ROAS (Return on Ad Spend).
Challenges:
Limited Ad Campaigns: They were only running branded search campaigns, which greatly restricted their ability to reach a broader target audience. Plus, these campaigns were poorly optimized.
Incomplete Keyword Strategy: No proper analysis of search queries or use of negative keywords, leading to untargeted ad impressions.
Merchant Center Restrictions: Google flagged the website content as ‘adult content,' preventing the launch of shopping campaigns.
Incomplete Keyword Strategy: No proper analysis of search queries or use of negative keywords, leading to untargeted ad impressions.
Merchant Center Restrictions: Google flagged the website content as ‘adult content,' preventing the launch of shopping campaigns.
Solutions:
Search Campaign Optimization:
- Rebuilt the keyword strategy, adding relevant search terms.
- Created an extensive list of negative keywords to filter out irrelevant traffic.
- Adjusted bidding strategies and targeting to hit the right audiences.
- Developed a new product feed that complied with content restrictions. Carefully selected product descriptions and images that wouldn’t trigger Google’s ‘adult content' label.
Results:
ROAS Doubled: Within just 2 months, we increased the client’s ROAS by almost 2x.
Boost in Impressions & Clicks: Thanks to the new product feed, shopping campaigns saw a significant rise in impressions and clicks.
Boost in Impressions & Clicks: Thanks to the new product feed, shopping campaigns saw a significant rise in impressions and clicks.
Examples of different ad formats:
Results in Numbers:
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Next steps:
We’re continuing to scale the results by:- Launching video ad campaigns to increase engagement.
- Exploring new audience segments to further grow the brand’s reach.
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Conclusions:
Our work on this project shows that a comprehensive approach to campaign optimization and resolving Merchant Center restrictions can dramatically improve advertising performance. We’re confident that testing new tools and strategies will lead to even greater success in the future.
Want to see similar growth for your business? Contact us and let’s turn your story into the next success case study!
