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Case Study: How We Built a Flow of Quality B2B Leads in the Web Scraping Niche via Google Ads
Niche: B2B SaaS in Web Scraping and Anti-Bot Bypass Regions: USA, UK, Europe Project Duration: December 2024 – April 2025 Goal: Generate a consistent stream of targeted leads from international markets
🧩 Challenge
The client approached us after multiple failed attempts to run effective ad campaigns. The product is a technically complex SaaS platform designed for businesses that require large-scale data scraping from websites protected by advanced anti-bot systems like Cloudflare Turnstile, DataDome, and Kasada. The target audience was exclusively B2B: travel aggregators, job boards, marketplaces, fintech, and developers building proprietary scraping solutions. ⚠️ Before our involvement:
Almost no leads were coming in;
Many inquiries were irrelevant (from private individuals);
With a narrow B2B niche and technical product, results take time. Even with proper setup, campaign performance typically stabilizes over 2–3 months.
📌 Monthly Performance Overview:
Month;Clicks;Impressions;Conv.;CPL;Notes
December;15,7K;649K;4;258 €;Before us: junk traffic, no value
February;4,68K;150K;33;53,26 €;First wave of leads post-relaunch
March;4,13K;193K;66;25,89 €;Lead surge, quality mixed
April;2,07K;45,6K;34;51,21 €;🌟 Most qualified leads to date
✅ Key Takeaways
In technical B2B, precision beats scale.
Phrase match isn’t always enough — exact match delivers relevancy.